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Crafting an Identity Statement for Craft

From Gwynne Rukenbrod, SNAG Executive Director:

In 2012, I was invited to participate in the first American Craft Council/crafthaus Craft Think Tank, where about 30 craft professionals gathered at Touchstone Center for Crafts located in Farmington, PA.  There the idea of creating an identity statement for the word ‘craft’ was first discussed.  As expected the conversation was heated and a great debate ensued.  Fast forward to a year and 1/2 later and the Center for Craft, Creativity, and Design, located in Asheville, NC, hosted the next ACC/crafthaus Craft Think Tank, where we focused specifically on the subject of creating an identity statement for the word ‘craft’.

We explored if the word craft still had resonance and meaning in contemporary culture as a good descriptor of the creative work produced in studios today.  It is obvious that everyone has their own definition of the word craft, but could we create a common language, feeling or brand around the word that everyone could understand within and outside of the field?

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