Strategic Plan

SNAG’s 2016-2018 Strategic Plan focuses on advocacy & activism, education, and operations & governance.

SNAG’s 2016-2018 Strategic Plan Overview with Measures

SNAG’s 2016-2018 Full Strategic Plan

We urge you to take time to read the Plan, to understand the measures we’ve articulated that will enable us to achieve our goals.


The Society of North American Goldsmiths advances jewelry and metalsmithing by inspiring creativity, encouraging education, and fostering community.


SNAG envisions a diverse jewelry and metals community engaging in thoughtful conversation and critical discourse while preserving tradition and embracing innovation.


  • Dedicated: We are committed to the advancement of jewelry, metalsmithing, and community.
  • Informative: We nourish and share knowledge about jewelry and metalsmithing both inside and outside of our organization.
  • Innovative: We support, encourage and advance ideas that lead to creative approaches, unique solutions, and crossing boundaries.
  • Inclusive: We celebrate the rich diversity and history of our field and value a variety of viewpoints through supportive, respectful, and ethical interaction.