- Conference Home
Professional Development Seminar
Date: Friday, May 17, 2013
Time: 3:00 – 5:30 pm
Location: Canadian Hall, Fairmont Royal York Hotel
Cost: Free with conference registration or Friday day pass. Or, purchase a PDS pass on day of event at the conference registration desk onsite at the hotel (PDS pass will also get you in the Vendor Room and the SNAG Juried Student Exhibition).
Sponsored by the Manufacturing Jewelers and Suppliers of America
Sacred Cow, Purple Cow, Cash Cow.
The sacred cows of craft marketing and design are lame and beginning to stumble. From gallery to studio sale, exhibition space to craft show, the audiences for contemporary craft aren’t responding to old-school notions of display and marketing. They are looking for an entirely different buying experience.
We need to re-energize and reconnect to our existing markets and access new ones. We need to find a more innovative approach to display and an interactive marketing model that offers the experience of craft. We need to use smarter advertising and build visibility in new and unexpected places. Our websites need to function across the spectrum from desktops to smart phones, tablets, and televisions.
We need to become the purple cow, the one that is unexpected and stands out from the herd – the cow that people notice.
The idea of the purple cow was set forth by the marketing entrepreneur Seth Godin, in his TED talk How To Get Your Ideas Spread. The 2013 Professional Development Seminar at the SNAG conference in Toronto was inspired by this seventeen minute production and is designed to help you start thinking purple, to find a new way to get your work noticed and bring the cash cow to market.
Our speakers include:
Lara Bazant- “Bringing the Purple Cow to Market: Tapping Into the Experiential Economy”
Michelle Bilodeau – “Milking Your Purple Cow in Fashion”
Natasha Granatstein – “The Unexpected Purple Cow: Pop-Up Stores and Alternative Exhibition Spaces”
Justin D. Hartzman - “All You Can Eat” Website – Customizing the Cow: New trends in New Trends in Cross Platform Web Optimization”