Posts Tagged ‘Brigitte Martin’
First off and most importantly: if you are getting this message today, that means you are a valued SNAG member and I cannot express enough how happy and grateful our whole Board of Directors and staff are to have you with us! Thank you! Advance warning: This is going to be a longer-than-usual letter. Important changes are currently being made at SNAG and I encourage you to pull up a chair and get informed.
At the board’s last meeting, we looked at one of our major membership benefits: Metalsmith magazine. In our most recent survey, over 46% of you said you joined or belonged to SNAG because you want to receive our magazine; you like its quality and overall effectiveness as a tool to communicate what metals is and can be. Thank you for responding with your interesting and encouraging comments! We read them all.
We also recognize, however, that every good thing needs to continually evolve and get better; nothing should ever be taken for granted. That means that our wonderful magazine needs to continually evolve and adapt to changing landscapes within the world of jewelry/metalsmithing as well as the publishing world itself. The board has looked at the revenue and subscription number trends as well as growth potential. Many options for change were discussed to keep the magazine what it is and to make it better while remaining profitable.
The board of directors decided to restructure current operations of Metalsmith (but not alter the content focus itself) AND to add a new companion publication, Metalsmith Tech, to our portfolio of membership benefits. Metalsmith Tech will focus on technical processes, educational topics, professional development information, and usage of new tools and supplies — all things you have asked for in past surveys. Starting in 2018, Metalsmith Tech will automatically be sent to all members and subscribers! Be on the look-out for it.
I am the “Community Liaison.” My job is to be a direct and neutral communication portal between the board and the membership at large. I am available to listen to what members have to say and to bring their concerns and requests to the attention of various board members, the Executive Director or the President, whoever is in the best position to answer the question at hand.