Profile picture of Lina Maria Avendano

Many people ask me why did I focus on the study of jewellery? ... Believe it or not, jewellery
is the development of industrial design on a smaller scale, it challenges the exploration of
new materials and technologies, It is highly linked to ergonomics, creates brand awareness,
it drives the design process to meet high customer expectations in terms of costs, aesthetics and reliability among other qualities. Jewellery also requires high logic for the execution of the development processes. These elements are a daily challenge for an industrial designer because I.D combines art, business and engineering until finally reaching a fragile balance that generates a new product.

The essence of my work has always been characterized by the exploration of the morphologyof the elements around me, keeping functionality an essential part of the creation. My admiration for nature and its creatures is what inspires every piece of work I design, in addition, symmetry, repetition and scales are part of my creative process. Another influencer in my designing style is the multiculturalism that I have been exposed to as an artist, mixing different techniques, colours and textures based on populations from around the world.
Jewellery is... “The perfect materialization of functionality and beauty” -"It is the perfection on small-scale of industrial design"

I was born in Medellin, the fashion city of Colombia; from my childhood, I began to relate the
world of design and art as life style. My grandmother, a Spanish literature professor with
great passion for porcelain painting was the match that sparked my passion for art,
literature and design, love for beauty and functionality.
In 2004, I began my studies in Industrial Design at the Pontificia Bolivariana University (UPB). Place where I found the magic that holds the Jewellery.
In 2011, I moved to Canada, but only until 2013, I returned to study Jewellery in a professional and less empirical approach.

Where to Buy

Work is not available for sale through the SNAG website. Please contact the artist directly to inquire about making a purchase.