SNAG’s Road 2 Success program fosters job creation and retention, develops workplace skills, builds business ownership, and improves work/life balance in the craft community.
Road 2 Success consists of several avenues of education:
|Craft Labs 2 hour webinar professional development classes, help artists recognize and adapt to changing models and pursue innovative business solutions, allowing them to build skill sets to address economic realities and grow stronger businesses.|
|Live Q&As offering subject matter experts and peer-to-peer support to create opportunities for currently successful artists to connect with new/emerging/expanding artists to share with them their experiences and successes and to teach new skills.|
|Resources to help you grow and build the business of your dreams. Includes handouts and tool kits. These will focus on individual components for creating successful and sustainable businesses.|
|Forging a Foundation an 8-week online business plan development/re-development course to help new/emerging artists and existing business owners create comprehensive business plans in order to start-up, expand, or enhance their businesses. Also supports existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.|
|Rent-A-Pro makes one-on-one consultations with subject matter experts accessible to artist entrepreneurs. For a reduced rate, clients get a 45-minute meeting with an expert specifically focused on personal goals. Includes marketing, social media, sales, business plan development, branding, pricing, graphic design, web design, bookkeeping, tax prep, search engine optimization, merchandising, finding your customer segment, legal guidance and more. SEE A LIST OF PROS AND SIGN UP|
|On-Site Workshops in our conference city. Before each annual SNAG conference, a variety of professional practices workshops are offered. 2020 on-site workshops have been cancelled, stay tuned for possible online rescheduling.
- Craft Labs $50 for non-members or $30 for SNAG members (use discount code CLMEM at checkout)
- Live Q&As $30 for non-members or $20 for SNAG members (use discount code LQAMEM at checkout)
- Resources Pricing varies depending on the resource
- Forging a Foundation $400 for non-members or $250 for SNAG members (use discount code FFMEM at checkout)
- Rent-A-Pro $95 per session for non-members or $80 per session for SNAG members (use discount code RAPMEM at checkout)
- On-Site Workshops prices vary
- All purchases are non-refundable.
Can’t make it to a live session? Craft Lab and Live Q&A recordings and chat transcripts are sent to all registrants after the webinar is complete. So if the set time doesn’t work for you, you will be able to watch (or re-watch) it at your convenience.
What is a Craft Lab?
Wondering what a Craft Lab is like? Watch this recording of Pricing Your Work with Hilary Halstead Scott from May 2020.
Take a deep dive into pricing your collection. Consider your overhead and variable costs, but also your competition and salary goals. Hilary Halstead Scott presents interactive tools to help you think about your pricing in a whole new way. Hilary is the President of Halstead, a jewelry supply wholesaler for studios worldwide. You can find the Halstead Salary & Pricing Worksheet here
Upcoming Road 2 Success Events
$95 for non-members
$80 for SNAG members (use discount code RAPMEM at checkout)
One-on-one consultations with subject matter experts. Get a 45-minute phone meeting with an expert, specifically focused on the goal(s) that you identify.
FREE Craft Lab: Applying for a Fulbright Fellowship with Nicole Jacquard
Saturday, June 27, 2020, 1:00-3:00 pm Eastern
Ever wanted to immerse yourself in another country — really get to know the people, the language, the unique culture that makes up a place, and create work while living through the experience? Consider applying for one of the most prestigious fellowships the US government has to offer — The Fulbright Fellowship. Join Nicole Jacquard, a two-time recipient of the Fulbright, to provide you with a bit of history and overview of the program, as well as the framework of the application process. Nicole will also answer any questions you have about the program and share her experiences from her past two awards.
Learn more about Nicole
Nicole Jacquard is currently the area head of the Metalsmithing and Jewelry Design Program at Indiana University. She received her BA from Indiana University in 1991 and her first MFA in 1994 from The University of Michigan. While on a Fulbright Fellowship in Australia, she received her second MFA in 1995 from The Royal Melbourne Institute of Technology University. In 2001 she returned to RMIT University and completed her Ph.D. in Fine Arts in 2004. Nicole has had 6 solo exhibitions and participated in over 80 invitational/juried exhibitions in the USA, Europe, Asia + Australia. She has served two terms as President of the Society of North American Goldsmiths and in 2017, Nicole was awarded a second Fulbright to Scotland.
FREE Live Q&A: Writing About Objects with Adriane Dalton
Saturday, July 18, 2020, 1:00-2:00 pm Eastern
Have you ever been tongue-tied while describing an object you admire or perhaps one you created? Have you ever felt stuck while writing a descriptive statement about your own work? Whether you want to write about your work or someone else’s, this interactive workshop will deepen skills for thinking, talking, and writing about jewelry and other art objects.
Learn more about Adriane
Craft Lab: Production Studio Techniques with Erica Bello
Saturday, September 26, 2020, 1:00-3:00 pm Eastern
$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)
This two-hour webinar will focus on streamlining the aspects of making specific to production jewelry. Together we will discuss tips and tricks for making production-style jewelry, and develop strategies for a successful studio practice.
Learn more about Erica
Erica Bello studied metals/jewelry design at the School for American Crafts where she earned her BFA. After receiving the Halstead Grant for emerging artists in 2014 she began exhibiting her work nationally. Erica’s work has been showcased during New York Jewelry Week, SOFA Chicago, and can be found internationally in several contemporary craft galleries. Erica currently resides in Columbus, OH and works out of her studio located in the Franklinton Arts District.
Craft Lab: Mind Your List, Engage Your Audience with Jane Pellicciotto
Wednesday, November 11, 2020, 1:00-3:00 pm Eastern
$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)
Despite what some people believe, the e-newsletter is still very much a thing. In fact, it’s increasingly the most important way to stay connected to your audience. And of course, you can’t have an e-newsletter without a list. This is for anyone who hasn’t started a list, is trying to grow one or is already sending out an e-newsletter and wants some extra tips.
In this workshop, we’ll explore:
Why a list and email outreach matters
How to grow your list
Which service to use
How to generate content ideas
Frequency, consistency and other tips
Learn more about Jane
Jane Pellicciotto founded Allegro Design in 1996 to help positive-change businesses and nonprofits share their vision, value and voice through smart, beautiful branding and communication tools. She loves helping people engage the hearts and minds of the people who matter most to their success. As a strategic creative partner on your journey, Jane helps clarify what makes you different and identifies overlooked opportunities to share your magic. From big picture to nuts and bolts, she steps in wherever you are in your process— whether that’s realigning your purpose and values, tackling a new website or sharpening your message or brand. Read more about Allegro Design’s services.
Jane is also a jewelry designer and metalsmith who participates in juried shows around the country, and sells work online and in galleries. Starting in 2015, she decided to create a personal body of work that wasn’t client driven, and now juggles both businesses. She cooks, gardens, hikes and dances to stay sane. It’s almost working.
FREE Craft Lab: Year-End Best Business Practices: Simple Tasks To Do Now to Streamline Your 2020 Tax Prep with Kristin Mitsu Shiga
Saturday, December 5, 2020, 1:00-3:00 Eastern
Do you find yourself in a panic every spring, realizing you don’t have all your ducks in a row for the previous year’s taxes? Did you establish your business in 2018 and are not sure what information you’ll need to file your first year’s tax return? Join metalsmith and bookkeeper Kristin Mitsu Shiga as she walks you through step-by step tasks to bring a tidy close to your business year. Templates will be provided to assist in your documentation and there will be ample time for individual questions to be addressed. And don’t forget – your tuition for this class is tax-deductible!
Note: This class is specifically geared toward US business entities who are eligible to file a 1040 with Schedule C (and associated supplemental forms), and will focus on Federal tax preparedness, as individual state tax laws vary.
Learn more about Kristin
Kristin Mitsu Shiga is SNAG’s Education Director and has been a practicing studio artist and educator since 1991. In addition to keeping the books for her own business for more than 25 years, she has helped many self-employed artists and nonprofits navigate the complexities of setting up their bookkeeping structures and preparing their taxes. Though Kristin is not a CPA, her first-hand experience as a bookkeeper to artists across the country and self-employed metalsmith affords her insight into the unique challenges we face in our industry.
Read more about SNAG's Road 2 Success program. This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy. SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research. Hide
Road 2 Success: Avenues of Entrepreneurship provides artists with a wide range of business skills and encourages craft-based entrepreneurial activity. Our unique approach works holistically to create results that are not only successful, but sustainable. Our process builds foundations through training; addresses potential/real barriers to success; connects artists with vital resources and networks for support, and access to new markets; and uses mentorship and follow-through coaching to realize implementation.
Read more about SNAG's Road 2 Success program.
This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy.
SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research.
Questions? Contact SNAG