Road 2 Success

R2Slogo250SNAG’s Road 2 Success: Avenues of Entrepreneurship program fosters job creation and retention, develops workplace skills, builds business ownership, and improves work/life balance in the craft community. Simple yet innovative, these avenues offer a multi-faceted approach that contributes to the lasting health of our field.

Road 2 Success consists of several distinct avenues of education:

Craft LabCraft Labs 2 hour Webinar professional development classes, help artists recognize and adapt to changing models and pursue innovative business solutions, allowing them to build skill sets to address economic realities and grow stronger businesses.
Live Q&ALive Q&As offering subject matter experts and peer-to-peer support to create opportunities for currently successful artists to connect with new/emerging/expanding artists to share with them their experiences and successes and to teach new skills.
ResourcesResources that are downloadable and available on our website to help you grow and build the business of your dreams. These include handouts and tool kits. These will focus on individual components for creating successful & sustainable businesses with subjects similar to those offered through Craft Labs and Live Q&As.
Forging a FoundationForging a Foundation an 8-week online Business Plan Development/Re-Development Course to help new/emerging artists and existing business owners to create comprehensive business plans in order to start-up, expand, or enhance their businesses. This course will also support existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.
R2S Rent-A-Pro Logo s**NEW!**  Rent-A-Pro makes one-on-one consultations with subject matter experts accessible to artist entrepreneurs. For a reduced rate, clients get a 45-minute meeting with an expert specifically focused on the goal(s) that you identify.  Potential topics include marketing, social media, sales, business plan development, branding, pricing, graphic design, web design, bookkeeping, tax prep, search engine optimization, merchandising, finding your customer segment, legal guidance and moreClick HERE to see a list of pros and sign up!


  • Craft Labs $50 for non-members or $30 for SNAG members (use discount code CLMEM at checkout)
  • Live Q&As $30 for non-members or $20 for SNAG members (use discount code LQAMEM at checkout)
  • Resources Pricing varies depending on the resource
  • Forging a Foundation $400 for non-members or $250 for SNAG members (use discount code FFMEM at checkout)
  • Rent-A-Pro $95 per session for non-members or $80 per session for SNAG members (use discount code RAPMEM at checkout)
  • All purchases are non-refundable.

Register here

Scholarships Now Available!

Horn Foundation_sponsorR2S_Scholarship_GraphicRoad 2 Success scholarships are made available through a grant from the John and Robyn Horn Foundation, and align with SNAG’s strategic plan to provide support for professional development in the fields of metals and jewelry.

Scholarships will be awarded based on application score, with priority given to underserved and marginalized communities, such as: women, people who live in a rural county, people of color, veterans and people with disabilities.

Scholarships can be used toward tuition for participation in Road 2 Success webinars (Craft Labs, Live Q&As & Forging a Foundation) and on-site pre-conference workshops only. Scholarship amounts vary.


Additional information & scholarship application available here

**NEW** SNAG currently has limited scholarships for the Rent-A-Pro program available!  For details, visit the Rent-A-Pro page.

Would you like to sponsor an artist entrepreneur? Contact Education Director Kristin Mitsu Shiga at


Can’t make it to a live session? Craft Lab and Live Q&A recordings and chat transcripts are sent to all registrants after the webinar is complete. So if the set time doesn’t work for you, you will be able to watch (or re-watch) it at your convenience.

Upcoming Road 2 Success Events:

R2S_Rent a Pro_logoRent-A-Pro (on-going)

$95 for non-members
$80 for SNAG members (use discount code RAPMEM at checkout)

Learn More Here

One-on-one consultations with subject matter experts. Get a 45-minute phone meeting with an expert, specifically focused on the goal(s) that you identify. Potential topics include marketing, social media, sales, business plan development, branding, pricing, graphic design, web design, bookkeeping, tax prep, search engine optimization, merchandising, finding your customer segment, legal guidance and more.

muir holiday r2s graphic-reschCraft Lab: Holiday Marketing for Artists with Jeff Muir
new date: Saturday, November 2, 2019, 2:00-4:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)

Register Here

Learn some tips for optimizing your social media and online marketing tools to boost holiday sales of your work.

The winter holiday season (November through January) is one of the best opportunities to boost your sales and attract new customers. However, there are some tips and tricks you can use to navigate them successfully. Join Jeff Muir for a 2-hour live online course and take a deep dive into how to prepare and position your business for maximum holiday sales to end 2019!  We’ll cover social media, search engine optimization (SEO), Etsy optimization, photography and a few other topics – and we’ll have live Q&A time to address your individual questions.

Learn more about Jeff

Jeff Muir is SNAG’s former Communications & Marketing Manager. Over a long career in marketing, he has worked with many artists, helping them to establish and manage their online presence, trade show booths, displays, marketing materials, etc. He has also developed and sold his own products online, including toys and books.


R2S_Craft_Lab_Jen AlyCraft Lab: Money Mindset for Creatives with Jen Aly
Tuesday, November 5, 2019, 6:00-8:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)

Register Here

Do you have a vision to take your business farther?
Are you open to a new, empowering relationship with money?
Have you been looking for a way to break into your next level of income?

In this interactive workshop, you will:
~Reframe your relationship with money
~Gain tools and practices to shift your money life into prosperity
~Create a new inspiring perspective on marketing & sales
~Learn the most important thing to focus on that will generate income

Jen Aly believes money mindset is the missing link for many entrepreneurs.
With her guidance, you can learn to see your money and your business in a whole new light so you can receive more!

Learn more about Jen

Jen Aly is a bridge between the financial & business world and artists & creatives. She started her first of 7 businesses 15 years ago, has learned a lot the hard way, has filed bankruptcy, and has more than tripled her income within 3 years. She boot-strapped an Asheville-based jewelry design business that has grown every year since its start in 2013. Jen is committed to empowering creatives in money and business via coaching, workshops, and community.  A coach since 2003, she is a certified coach through both Martha Beck & Best Year Yet.


R2S_Crafting the Perfect Grad School ApplicationLive Q&A: Crafting the Perfect Grad School Application
Saturday, November 9, 2019, 2:00-3:00 pm Eastern

Panel: Nicole Jacquard (IU Bloomington), Ana Lopez (UNT), Patricia Madeja (Pratt), Tom Muir (BGSU), Keriane Quick (SDSU)

$30 for non-members
$20 for SNAG members (use discount code LQAMEM at checkout)

Register Here

Thinking of applying to grad school, or putting the finishing touches on an existing application? Give yourself an edge by honing in on the elements that are most important to reviewers. Participants in this unique, hour-long Live Q&A have the opportunity to ask experienced faculty from established metalsmithing and jewelry programs specific questions about what they look for in a successful candidate. Topics may include assembling a strong portfolio, drafting your personal statement, choosing the best people to write your letters of recommendation and more. The panel will answer your questions, so be sure to have some ready so you can participate!

Learn more about the panelists

Panelist Bios:

Nicole Jacquard 2018

Nicole Jacquard is currently the area head of the Metalsmithing and Jewelry Design Program at Indiana University. She received her BA from Indiana University in 1991 and her first MFA in 1994 from The University of Michigan. While on a Fulbright Fellowship in Australia, she received her second MFA in 1995 from The Royal Melbourne Institute of Technology University. In 2001 she returned to RMIT University and completed her Ph.D. in Fine Arts in 2004.  Nicole has had 6 solo exhibitions and participated in over 80 invitational/juried exhibitions in the USA, Europe, Asia + Australia. She has served two terms as President of SNAG and in 2017 Nicole was awarded a second Fulbright to Scotland.

Ana LopezAna M. Lopez is a metalsmith, educator and decorative arts scholar. Her creative work has been exhibited nationally and internationally, including 2018 solo shows at the Brookline Art Center in Brookline, Massachusetts and at the Delaplaine Art Center in Frederick, Maryland. She was a 2019 Maker-Creator Fellow at the Winterthur Museum, Garden and Library in Winterthur, Delaware. Ana authored the reference book Metalworking Through History: An Encyclopedia, published by Greenwood Press. She has been a speaker at the 2019 Looking Forward metal design symposium at Bryn Athen, Pennsylvania, the 2019 College Art Association Conference, and the 2017 Society of North American Goldsmiths conference. She holds an MFA in Metalsmithing from the Cranbrook Academy of Art and an MA in the History of American Decorative Arts from The Smithsonian Associates and Parsons School of Design. She is currently Associate Professor of Metalsmithing & Jewelry at the University of North Texas.

Patricia MadejaPatricia Madeja, studio jeweler, goldsmith and educator; after receiving her BFA with an emphasis in jewelry from Pratt Institute in Brooklyn in 1985, Madeja established her studio in 1989 on Long Island. She designs and produces limited edition collections and one-of-a-kind pieces in sterling, 14 and 18k gold. Inspired by geometric forms and architecture, she engineers and fabricates mechanisms that enable motion in her elegantly playful designs.  As an emerging studio jeweler in the late 1980s, Madeja was hired at Robert Lee Morris, where she worked her way up to design assistant. She is the recipient of such recognitions as an American Vision Award, the American Jewelry Design Council Award, Niche and Saul Bell Awards and her work has been featured in periodicals and books including JAMS, Adorn, 500 Necklaces, Art Jewelry Today, American Couture Jewelry, and The New Jewelers. Patricia’s work has been featured in national and international exhibitions and she exhibits regularly in the ACC, PMA Fine Craft and Smithsonian Craft shows. In 1998, she was invited to teach in the jewelry program at Pratt Institute and was appointed Program Coordinator in 2006, awarded a full-time academic appointment in 2011, a full-professorship in 2016 and tenure in 2017.  She has crafted a program at Pratt that provides future jewelers and metalsmiths with an understanding of a diversified market place, while grounding students in theory and studio practice.

Tom Muir HeadshotTom Muir is Distinguished Professor of the Arts at Bowling Green State University, where he is head of the Jewelry and Metalsmithing area in the School of Art. He received his MFA from Indiana University, Bloomington, and his BFA degree from Georgia State University in Atlanta. His award-winning work has been published and exhibited extensively in art, craft and design exhibitions. Collections include the Art Institute of Chicago, Renwick Gallery of the National Museum of American Art, Smithsonian Institution and The White House Collection of American Crafts, National Museum of American Art, Smithsonian Institution. He is the recipient of an Arts Midwest/National Endowment for the Arts Regional Artist Fellowship, Michigan Council for the Arts Fellowship, and numerous Ohio Arts Council Individual Artist Fellowship Awards. In 2009, Tom received the Outstanding Achievement Award from the Ohio Designer Craftsmen for having made a major contribution to craft in Ohio.

Keriane Quick HeadshotKeriane Quick is an internationally recognized artist and Assistant Professor of Jewelry + Metalwork at San Diego State University. With her creative practice, Kerianne aims to tell stories through object making – by considering source, conveyance, and material specificity. Highlights from her exhibition record include the Museum of Art and Design [New York], the National Museum for Women in the Arts [Washington D.C.], Museo Franz Mayer [Mexico City], the Salon del Mobile [Milan], and Design Week Amsterdam. Her work is included in the collections of the Los Angeles County Museum of Art, Houston Museum of Fine Arts, and the Design Museum den Bosch (Stedelijk), as well as private collections. As well as being the co-founder and editor of CRAFT DESERT, a zine about craft in the borderlands, Kerianne is currently Artist-in-Residence at the New Americans Museum in San Diego, California.


KMS Dec R2S GraphicCraft Lab: Year-End Best Business Practices: Simple Tasks To Do Now to Streamline Your 2019 Tax Prep with Kristin Mitsu Shiga
Saturday, December 7, 2019, 1:00-3:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)

Register Here

Do you find yourself in a panic every spring, realizing you don’t have all your ducks in a row for the previous year’s taxes?  Did you establish your business in 2018 and are not sure what information you’ll need to file your first year’s tax return? Join metalsmith and bookkeeper Kristin Mitsu Shiga as she walks you through step-by step tasks to bring a tidy close to your business year.  Templates will be provided to assist in your documentation and there will be ample time for individual questions to be addressed. And don’t forget – your tuition for this class is tax-deductible!

Note: This class is specifically geared toward US business entities who are eligible to file a 1040 with Schedule C (and associated supplemental forms), and will focus on Federal tax preparedness, as individual state tax laws vary.

Learn more about Kristin

Kristin Mitsu Shiga is SNAG’s Education Director and has been a practicing studio artist and educator since 1991.  In addition to keeping the books for her own business for more than 25 years, she has helped many self-employed artists and nonprofits navigate the complexities of setting up their bookkeeping structures and preparing their taxes.  Though Kristin is not a CPA, her first-hand experience as a bookkeeper to artists across the country and self-employed metalsmith affords her insight into the unique challenges we face in our industry.


R2S_Craftlab_Delia FolkCraft Lab: Break Into Wholesale! with Delia Folk
Saturday, January 18, 2020, 12:00-2:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)

Register Here

Ready to expand your sales to include the wholesale market, or need a boost for your existing wholesale approach? Join subject matter expert Delia Folk to learn all about the tools you’ll need in your wholesale tool kit. In this 2 hour webinar, we will discuss your lookbook, line sheets, website, social media, collection composition and editing, brand signature and pricing. Once the tools are in place, Delia will discuss how to select target retailers and find their buyers’ contact information. She will then demonstrate the best way to reach out to buyers with a live “mock meeting.” Time permitting, additional related topics may also be covered, including growing your collection, event ideas, analyzing sales reports, and creating a road map for where you want to go. 

Learn more about Delia

Delia Folk started her career in the fashion industry by interning at Versace in Men’s Wholesale. After graduation, she worked at Barneys New York on the buying team in Cosmetics, Ready-To-Wear & Jewelry, both for full-price and off-price channels.

While working in the buying office, she discovered and nurtured emerging designers, spotted the latest trends and gave insights into a career in the fashion industry. She is a sought-after speaker, having spoken at American Fashion System with ISEM & the Independent Jewelry Summit. She works with brands on a consulting basis helping them to navigate the world of retail: edit, price & grow their collection and more.


Read more about SNAG's Road 2 Success program.

Road 2 Success: Avenues of Entrepreneurship provides artists with a wide range of business skills and encourages craft-based entrepreneurial activity. Our unique approach works holistically to create results that are not only successful, but sustainable. Our process builds foundations through training; addresses potential/real barriers to success; connects artists with vital resources and networks for support, and access to new markets; and uses mentorship and follow-through coaching to realize implementation.

This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy.

SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research.


Questions? Contact SNAG Education Director Kristin Mitsu Shiga