Road 2 Success

R2Slogo250SNAG’s Road 2 Success: Avenues of Entrepreneurship, consists of four distinct avenues of education:

Craft LabCraft Labs 2 hour Webinar professional development classes, help artists recognize and adapt to changing models and pursue innovative business solutions, allowing them to build skill sets to address economic realities and grow stronger businesses.

Live Q&ALive Q&As offering subject matter experts and peer-to-peer support to create opportunities for currently successful artists to connect with new/emerging/expanding artists to share with them their experiences and successes and to teach new skills.

ResourcesResources that are downloadable and available on our website to help you grow and build the business of your dreams. These include handouts and tool kits. These will focus on individual components for creating successful & sustainable businesses with subjects similar to those offered through Craft Labs and Live Q&As.

Forging a FoundationForging a Foundation an 8-week online Business Plan Development/Re-Development Course to help new/emerging artists and existing business owners to create comprehensive business plans in order to start-up, expand, or enhance their businesses. This course will also support existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.

The Road 2 Success: Avenues of Entrepreneurship program fosters job creation and retention, develops workplace skills, builds business ownership, and improves work/life balance in the craft community. Simple yet innovative, these four avenues offer a multi-faceted approach that contributes to the lasting health of our field.


Can’t make it to a live session? That’s okay! Each Craft Lab and Live Q&A will be recorded and sent to everyone who has registered. Purchases are non-refundable.

  • Craft Labs $50 for non-members or $30 for SNAG members
  • Live Q&As $30 for non-members or $20 for SNAG members
  • Resources Pricing varies depending on the resource
  • Forging a Foundation $400 for non-members or $250 for SNAG members

Register for events here


Does the time set for one of our offerings not work for your schedule?  Don’t miss out!  Recordings and chat transcripts are sent to all registrants after the webinar is complete, so even if you can’t attend the live session, you will be able to watch (or re-watch) it at your convenience.

Upcoming Road 2 Success Events

July 2019 R2S

Live Q&A: Using Your Art for Social Change with Alejandra Carrillo-Estrada
Saturday, July 20, 2019, 1:00 pm Eastern

Register Here

Ever wondered how to merge art with activism? Do you want to contribute to a bigger cause while expanding your audience? If so, join this informative conversation about artivism and craftivism and learn how you can use your artistic practice to inspire social change.

Alejandra Carrillo-Estrada is an interdisciplinary artist who grew up on the U.S.-Mexico border of El Paso, Texas and Cd. Juárez, Mexico. In 2009, she received a BFA from the University of Texas at El Paso, graduating cum laude and an MFA from University of Illinois at Urbana-Champaign in 2018. She has participated in internships, residencies, and workshops throughout the country and has exhibited nationally and internationally. Her background as a public art administrator reinforced her commitment to create art that addresses issues of racial and social justice and migrant and refugee rights. Currently, she lives and works in her hometown and is committed to addressing border issues through the lens of contemporary jewelry and art.

$30 for non-members or $20 for SNAG members.

Road 2 Success: Avenues of Entrepreneurship provides artists with a wide range of business skills and encourages craft-based entrepreneurial activity. Our unique approach works holistically to create results that are not only successful, but sustainable. Our process builds foundations through training; addresses potential/real barriers to success; connects artists with vital resources and networks for support, and access to new markets; and uses mentorship and follow-through coaching to realize implementation.

This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy.

SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research.

Questions? Contact SNAG Education Director Kristin Mitsu Shiga