Road 2 Success

R2Slogo250SNAG’s Road 2 Success: Avenues of Entrepreneurship, consists of four distinct avenues of education:

Craft LabCraft Labs 2 hour Webinar professional development classes, help artists recognize and adapt to changing models and pursue innovative business solutions, allowing them to build skill sets to address economic realities and grow stronger businesses.

Live Q&ALive Q&As offering subject matter experts and peer-to-peer support to create opportunities for currently successful artists to connect with new/emerging/expanding artists to share with them their experiences and successes and to teach new skills.

ResourcesResources that are downloadable and available on our website to help you grow and build the business of your dreams. These include handouts and tool kits. These will focus on individual components for creating successful & sustainable businesses with subjects similar to those offered through Craft Labs and Live Q&As.

Forging a FoundationForging a Foundation an 8-week online Business Plan Development/Re-Development Course to help new/emerging artists and existing business owners to create comprehensive business plans in order to start-up, expand, or enhance their businesses. This course will also support existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.

The Road 2 Success: Avenues of Entrepreneurship program fosters job creation and retention, develops workplace skills, builds business ownership, and improves work/life balance in the craft community. Simple yet innovative, these four avenues offer a multi-faceted approach that contributes to the lasting health of our field.


Can’t make it to a live session? That’s okay! Each Craft Lab and Live Q&A will be recorded and sent to everyone who has registered. Purchases are non-refundable.

  • Craft Labs $50 for non-members or $30 for SNAG members
  • Live Q&As $30 for non-members or $20 for SNAG members
  • Resources Pricing varies depending on the resource
  • Forging a Foundation $400 for non-members or $250 for SNAG members

Register for events here

Upcoming Road 2 Success Events

R2S April 2019 Q&ALive Q&A: Crafting Your Elevator Speech with Mike O’Connor
Saturday, April 27, 2019, 1:00pm Eastern

Register Here

Tongue-tied when it comes to talking about your work? If you’re like many artists, the mere thought of “selling” your artwork has you recoiling with dread. Maybe you’ve even been featured in an artist talk recently and feel like you dropped the ball during your presentation. If this sounds like you, then it’s time to discover the Fine Art of Storytelling.

Whether you are attempting to engage an individual or a crowd, presenting is crucial to your success, but it can often feel intimidating or inauthentic. With his signature wit and introspection, Mike O’Connor empowers makers to break through these barriers and embrace the art of storytelling. In this Live Q&A, you’ll learn the skills you need to hone your presentation prowess and help potential buyers see your work the same way you do. Participants will also find this storytelling methodology useful in understanding their personal narrative and streamlining it into the perfect “elevator speech” for prospective collectors.

Drawing from decades of corporate art sales and presentation skills workshop expertise, Mike O’Connor empowers artists to connect with buyers using the most effective presentation tool of all: their own story. His signature program The Fine Art of Storytelling combines humor, proven methodology and a passion for individual development to transform the presentation skills of artists and gallery owners alike. Mike has shared this expertise with organizations including the Donkey Mill Art Center and the Museum of Art and History, as well as leading artists and galleries.

Mike O'ConnorAs an artist representative for many years, Mike is no stranger to the challenges of having others see artwork the same way you do. He is also a seasoned financial services trainer, a role that has taken him around the nation leading workshops. He combines this dual expertise to deliver a methodology that cuts through technical jargon and straight to the heart of collectors.

$30 for non-members or $20 for SNAG members.

May 2019 R2S craft labCraft Lab: Best Practices for Artists with Gwynne Rukenbrod Smith
Thursday, May 9, 2019 from 5:00-7:00pm Eastern

Register Here

This class will illustrate what goes into making a successful art business, how to think outside the box about exhibitions, and some insider tips on how to get your work seen. Understand what are some best practices to incorporate into your practice. Learn from curator, maker, and SNAG director, Gwynne Rukenbrod Smith about how to approach galleries, create a portfolio, what is the difference between an artist’s bio and statement. Learn some “Do’s and Don’ts” of the art world, and hear some stories that will illustrate how you as an artist can stand out in a crowded community.

Gwynne Rukenbrod Smith currently serves as the Executive Director for the SNAG. Before that, Gwynne was the Executive Director for HandMade in America, an economic development organization that focused on growing craft economies. While there, she created Craft Labs, a professional development series of classes for artists. From 2008 -2010, Gwynne was the Curator of Fine Craft at the Houston Center for Contemporary Craft, a nonprofit organization founded to advance education about the process, product, and history of craft. There she coordinated the traveling exhibition Craft in America and curated a significant blacksmithing exhibition, Forged, Tempered, Quenched which combined historical blacksmithing with contemporary pieces, illustrating the growth in the field over the last century. She is an accomplished glass artist as well as an arts executive. She ran a successful glass business for several years. Gwynne believes in helping artists expand their markets and create sustainable businesses. Gwynne currently lives in Asheville, NC with her husband, fulltime jewelry maker Matt Smith, their 3 dogs and a cat.

$50 for non-members or $30 for SNAG members.

Road 2 Success: Avenues of Entrepreneurship provides artists with a wide range of business skills and encourages craft-based entrepreneurial activity. Our unique approach works holistically to create results that are not only successful, but sustainable. Our process builds foundations through training; addresses potential/real barriers to success; connects artists with vital resources and networks for support, and access to new markets; and uses mentorship and follow-through coaching to realize implementation.

This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy.

SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research.

Questions? Contact SNAG Education Director Kristin Mitsu Shiga