Road 2 Success

R2Slogo250SNAG’s Road 2 Success program fosters job creation and retention, develops workplace skills, builds business ownership, and improves work/life balance in the craft community.

Road 2 Success consists of several avenues of education:

Craft LabCraft Labs 2 hour webinar professional development classes, help artists recognize and adapt to changing models and pursue innovative business solutions, allowing them to build skill sets to address economic realities and grow stronger businesses.
Live Q&ALive Q&As offering subject matter experts and peer-to-peer support to create opportunities for currently successful artists to connect with new/emerging/expanding artists to share with them their experiences and successes and to teach new skills.
ResourcesResources to help you grow and build the business of your dreams. Includes handouts and tool kits. These will focus on individual components for creating successful and sustainable businesses.
Forging a FoundationForging a Foundation an 8-week online business plan development/re-development course to help new/emerging artists and existing business owners create comprehensive business plans in order to start-up, expand, or enhance their businesses. Also supports existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.
R2S Rent-A-Pro Logo sRent-A-Pro makes one-on-one consultations with subject matter experts accessible to artist entrepreneurs. For a reduced rate, clients get a 45-minute meeting with an expert specifically focused on personal goals. Includes marketing, social media, sales, business plan development, branding, pricing, graphic design, web design, bookkeeping, tax prep, search engine optimization, merchandising, finding your customer segment, legal guidance and more. SEE A LIST OF PROS AND SIGN UP
SNAG_2020-Conference_Logo_featureOn-Site Workshops in our conference city. Before each annual SNAG conference, a variety of professional practices workshops are offered.


  • Craft Labs $50 for non-members or $30 for SNAG members (use discount code CLMEM at checkout)
  • Live Q&As $30 for non-members or $20 for SNAG members (use discount code LQAMEM at checkout)
  • Resources Pricing varies depending on the resource
  • Forging a Foundation $400 for non-members or $250 for SNAG members (use discount code FFMEM at checkout)
  • Rent-A-Pro $95 per session for non-members or $80 per session for SNAG members (use discount code RAPMEM at checkout)
  • On-Site Workshops prices vary
  • All purchases are non-refundable.

Scholarships Available!

Horn Foundation_sponsorR2S_Scholarship_GraphicRoad 2 Success scholarships are made available through a grant from the John and Robyn Horn Foundation.

Scholarships can be used toward tuition for Craft Labs, Live Q&As, Forging a Foundation, and on-site pre-conference workshops only.

ALL APPLICATION MATERIALS MUST BE RECEIVED AT LEAST 2 WEEKS 2 DAYS PRIOR TO THE OFFERING FOR WHICH FUNDING IS REQUESTED. (We have extended the deadline to help make the program more accessible during this difficult time.)

Additional information & application available here

SNAG also has limited scholarships for the Rent-A-Pro program!  Visit the Rent-A-Pro page.

Would you like to sponsor an artist entrepreneur? Contact Education Director Kristin Mitsu Shiga.


Can’t make it to a live session? Craft Lab and Live Q&A recordings and chat transcripts are sent to all registrants after the webinar is complete. So if the set time doesn’t work for you, you will be able to watch (or re-watch) it at your convenience.

Upcoming Road 2 Success Events:

SNAG_2020-Conference_Logo_featureOn-Site Workshops 2020

SNAG is offering a variety of professional practices workshops in Philadelphia, PA on May 20, 2020 before our annual conference. These workshops bring experienced professionals to you for face-to-face instruction specifically geared toward our field.  2020 on-site workshops have been cancelled, stay tuned for online rescheduling.

Learn More Here


R2S_Rent a Pro_logoRent-A-Pro (on-going)

$95 for non-members
$80 for SNAG members (use discount code RAPMEM at checkout)

Learn More Here

One-on-one consultations with subject matter experts. Get a 45-minute phone meeting with an expert, specifically focused on the goal(s) that you identify.

R2S-Photography-HarrisonCraft Lab: Small Scale Photography with Julia Harrison
Saturday, April 18, 2020, 1:00-3:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)

Register Here

Whether you’re presenting, applying, publishing, or posting, your work is only as good as your documentation. This workshop focuses on crucial strategies for taking consistently strong photos: managing light and shadows using cheap, portable diffusers and reflectors; staging still lives and working with models; developing a personal and appropriate style; and using simple software to refine and catalog your images.

Learn more about Julia

Julia Harrison is a Seattle-based artist and educator and Jewelry/Metals Studio Manager at Pratt Fine Arts Center. She has taught jewelry workshops at schools including Penland, Haystack, Arrowmont, and the 92nd St Y.


R2S-Fulbright-JacquardFREE Craft Lab: Applying for a Fulbright Fellowship with Nicole Jacquard
Saturday, June 27, 2020, 1:00-3:00 pm Eastern

FREE, but you must Register Here

Ever wanted to immerse yourself in another country — really get to know the people, the language, the unique culture that makes up a place, and create work while living through the experience? Consider applying for one of the most prestigious fellowships the US government has to offer — The Fulbright Fellowship. Join Nicole Jacquard, a two-time recipient of the Fulbright, to provide you with a bit of history and overview of the program, as well as the framework of the application process. Nicole will also answer any questions you have about the program and share her experiences from her past two awards.

Learn more about Nicole

Nicole Jacquard is currently the area head of the Metalsmithing and Jewelry Design Program at Indiana University. She received her BA from Indiana University in 1991 and her first MFA in 1994 from The University of Michigan. While on a Fulbright Fellowship in Australia, she received her second MFA in 1995 from The Royal Melbourne Institute of Technology University. In 2001 she returned to RMIT University and completed her Ph.D. in Fine Arts in 2004.  Nicole has had 6 solo exhibitions and participated in over 80 invitational/juried exhibitions in the USA, Europe, Asia + Australia. She has served two terms as President of the Society of North American Goldsmiths and in 2017, Nicole was awarded a second Fulbright to Scotland.



R2S-Writing-About-Objects-DaltonFREE Live Q&A: Writing About Objects with Adriane Dalton
Saturday, July 18, 2020, 1:00-2:00 pm Eastern

FREE, but you must Register Here

Have you ever been tongue-tied while describing an object you admire or perhaps one you created? Have you ever felt stuck while writing a descriptive statement about your own work? Whether you want to write about your work or someone else’s, this interactive workshop will deepen skills for thinking, talking, and writing about jewelry and other art objects.

Learn more about Adriane

Adriane Dalton is an artist, writer, and educator based in Richmond, Virginia. She is the Editor of Metalsmith and Metalsmith Tech magazines, and the annual Jewelry and Metals Survey (JaMS) published by SNAG.


R2S-Applying-Carrillo-EstradaFREE Live Q&A: Applying Yourself: Practical Tips for Finding Opportunities to Show, Sell and Survive as an Artist with Alejandra Carrillo-Estrada
Saturday, August 1, 2020, 2:00-3:00 pm Eastern

FREE, but you must Register Here

Join savvy artist and activist Alejandra Carrillo-Estrada in conversation for an hour’s worth of helpful advice on how to identify and apply for good opportunities to show and sell your work. Ale will cover how to tailor your resume for different applications, best practices when submitting project proposals or applying to exhibitions plus other practical tips! Come with your questions, as this will be an open conversation with plenty of time for individual Q&A.

Learn more about Alejandra

Alejandra Carrillo-Estrada is an interdisciplinary artist who grew up on the U.S.-Mexico border of El Paso, Texas and Cd. Juárez, Mexico. In 2009, she received a BFA from the University of Texas at El Paso, graduating cum laude and an MFA from University of Illinois at Urbana-Champaign in 2018. She has participated in internships, residencies, and workshops throughout the country and has exhibited nationally and internationally. Her background as a public art administrator reinforced her commitment to create art that addresses issues of racial and social justice and migrant and refugee rights. Currently, she lives and works in her hometown and is committed to addressing border issues through the lens of contemporary jewelry and art.


2020_09_26 R2S Bello GraphicCraft Lab: Production Studio Techniques with Erica Bello
Saturday, September 26, 2020, 1:00-3:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)

Register Here

This two-hour webinar will focus on streamlining the aspects of making specific to production jewelry. Together we will discuss tips and tricks for making production-style jewelry, and develop strategies for a successful studio practice.

Learn more about Erica

Erica Bello studied metals/jewelry design at the School for American Crafts where she earned her BFA. After receiving the Halstead Grant for emerging artists in 2014 she began exhibiting her work nationally. Erica’s work has been showcased during New York Jewelry Week, SOFA Chicago, and can be found internationally in several contemporary craft galleries. Erica currently resides in Columbus, OH and works out of her studio located in the Franklinton Arts District.


R2S-Pricing-RukenbrodFREE Live Q&A: Pricing Made Easy with Gwynne Rukenbrod Smith
Saturday, October 3, 2020, 11:00 am – 12:00 pm Eastern

Free, but you must Register Here

Demystify the process of pricing your work to ensure that you’re covering your costs and making a profit. Unfortunately, there is no one-size-fits-all formula that works for everyone. It may seem like a complicated set of calculations, but anyone can learn the various elements that need to be considered.  Participants will be introduced to various approaches for pricing your work with SNAG’s Executive Director, Gwynne Rukenbrod Smith. The session will also include lots of time for Q&A, so be sure to bring your questions!

Learn more about Gwynne

Gwynne Rukenbrod Smith currently serves as the Executive Director for SNAG, an organization dedicated to the support and advancement of contemporary jewelry and metal artists. Before that, Gwynne was the Executive Director for HandMade in America, an economic development organization that focused on growing craft economies. While there she created Craft Labs a professional development series of classes for artists. From 2008 -2010, Gwynne was the Curator of Fine Craft at the Houston Center for Contemporary Craft, a nonprofit organization founded to advance education about the process, product, and history of craft. There she coordinated the traveling exhibition Craft in America and curated a significant blacksmithing exhibition, Forged, Tempered, Quenched which combined historical blacksmithing with contemporary pieces, illustrating the growth in the field over the last century. She is an accomplished glass artist as well as an arts executive. She ran a successful glass business for several years. Gwynne believes in helping artists expand their markets and create sustainable businesses. Gwynne currently lives in Asheville, NC with her husband, full-time jewelry maker Matt Smith, and their dogs.


R2S-Year-End-ShigaFREE Craft Lab: Year-End Best Business Practices: Simple Tasks To Do Now to Streamline Your 2020 Tax Prep with Kristin Mitsu Shiga
Saturday, December 5, 2020, 1:00-3:00 Eastern

Free, but you must Register Here

Do you find yourself in a panic every spring, realizing you don’t have all your ducks in a row for the previous year’s taxes?  Did you establish your business in 2018 and are not sure what information you’ll need to file your first year’s tax return? Join metalsmith and bookkeeper Kristin Mitsu Shiga as she walks you through step-by step tasks to bring a tidy close to your business year.  Templates will be provided to assist in your documentation and there will be ample time for individual questions to be addressed. And don’t forget – your tuition for this class is tax-deductible!

Note: This class is specifically geared toward US business entities who are eligible to file a 1040 with Schedule C (and associated supplemental forms), and will focus on Federal tax preparedness, as individual state tax laws vary.

Learn more about Kristin

Kristin Mitsu Shiga is SNAG’s Education Director and has been a practicing studio artist and educator since 1991.  In addition to keeping the books for her own business for more than 25 years, she has helped many self-employed artists and nonprofits navigate the complexities of setting up their bookkeeping structures and preparing their taxes.  Though Kristin is not a CPA, her first-hand experience as a bookkeeper to artists across the country and self-employed metalsmith affords her insight into the unique challenges we face in our industry.


Read more about SNAG's Road 2 Success program.

Road 2 Success: Avenues of Entrepreneurship provides artists with a wide range of business skills and encourages craft-based entrepreneurial activity. Our unique approach works holistically to create results that are not only successful, but sustainable. Our process builds foundations through training; addresses potential/real barriers to success; connects artists with vital resources and networks for support, and access to new markets; and uses mentorship and follow-through coaching to realize implementation.

This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy.

SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research.


Questions? Contact SNAG Education Director Kristin Mitsu Shiga