Road 2 Success

R2Slogo250SNAG’s Road 2 Success: Avenues of Entrepreneurship program fosters job creation and retention, develops workplace skills, builds business ownership, and improves work/life balance in the craft community. Simple yet innovative, these avenues offer a multi-faceted approach that contributes to the lasting health of our field.

Road 2 Success consists of several distinct avenues of education:

Craft LabCraft Labs 2 hour Webinar professional development classes, help artists recognize and adapt to changing models and pursue innovative business solutions, allowing them to build skill sets to address economic realities and grow stronger businesses.
Live Q&ALive Q&As offering subject matter experts and peer-to-peer support to create opportunities for currently successful artists to connect with new/emerging/expanding artists to share with them their experiences and successes and to teach new skills.
ResourcesResources that are downloadable and available on our website to help you grow and build the business of your dreams. These include handouts and tool kits. These will focus on individual components for creating successful & sustainable businesses with subjects similar to those offered through Craft Labs and Live Q&As.
Forging a FoundationForging a Foundation an 8-week online Business Plan Development/Re-Development Course to help new/emerging artists and existing business owners to create comprehensive business plans in order to start-up, expand, or enhance their businesses. This course will also support existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.
R2S Rent-A-Pro Logo s**NEW!**  Rent-A-Pro makes one-on-one consultations with subject matter experts accessible to artist entrepreneurs. For a reduced rate, clients get a 45-minute meeting with an expert specifically focused on the goal(s) that you identify.  Potential topics include marketing, social media, sales, business plan development, branding, pricing, graphic design, web design, bookkeeping, tax prep, search engine optimization, merchandising, finding your customer segment, legal guidance and moreClick HERE to see a list of pros and sign up!

Pricing

  • Craft Labs $50 for non-members or $30 for SNAG members (use discount code CLMEM at checkout)
  • Live Q&As $30 for non-members or $20 for SNAG members (use discount code LQAMEM at checkout)
  • Resources Pricing varies depending on the resource
  • Forging a Foundation $400 for non-members or $250 for SNAG members (use discount code FFMEM at checkout)
  • Rent-A-Pro $95 per session for non-members or $80 per session for SNAG members (use discount code RAPMEM at checkout)
  • All purchases are non-refundable.

Register here


Scholarships Now Available!

Horn Foundation_sponsorRoad 2 Success scholarships are made available through a grant from the John and Robyn Horn Foundation, and align with SNAG’s strategic plan to provide support for professional development in the fields of metals and jewelry.

Scholarships will be awarded based on application score, with priority given to underserved and marginalized communities, such as: women, people who live in a rural county, people of color, veterans and people with disabilities.

Scholarships can be used toward tuition for participation in Road 2 Success webinars (Craft Labs, Live Q&As & Forging a Foundation) and on-site pre-conference workshops only. Scholarship amounts vary.

Please note the application has a rolling deadline, but ALL APPLICATION MATERIALS MUST BE RECEIVED AT LEAST 2 WEEKS PRIOR TO THE OFFERING FOR WHICH FUNDING IS REQUESTED.

Additional information & scholarship application available here


Recordings

Can’t make it to a live session? Craft Lab and Live Q&A recordings and chat transcripts are sent to all registrants after the webinar is complete. So if the set time doesn’t work for you, you will be able to watch (or re-watch) it at your convenience.


Upcoming Road 2 Success Events:

Copy of Rent-A-Pro_ Mark LeachRent-A-Pro (on-going)

$95 for non-members
$80 for SNAG members (use discount code RAPMEM at checkout)
Non-refundable

Learn More Here

One-on-one consultations with subject matter experts. Get a 45-minute phone meeting with an expert, specifically focused on the goal(s) that you identify. Potential topics include marketing, social media, sales, business plan development, branding, pricing, graphic design, web design, bookkeeping, tax prep, search engine optimization, merchandising, finding your customer segment, legal guidance and more.
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R2S Live QA Sept 2019 SmithLive Q&A: Pricing Made Easy with Gwynne Rukenbrod Smith
Saturday, September 7, 2019, 11:00 am-12:00 pm Eastern

$30 for non-members
$20 for SNAG members (use discount code LQAMEM at checkout)
Non-refundable

Register Here

Demystify the process of pricing your work to ensure that you’re covering your costs and making a profit. Unfortunately, there is no one-size-fits-all formula that works for everyone. It may seem like a complicated set of calculations, but anyone can learn the various elements that need to be considered.  Participants will be introduced to various approaches for pricing your work with SNAG’s Executive Director, Gwynne Rukenbrod Smith. The session will also include lots of time for Q&A, so be sure to bring your questions!

Gwynne Rukenbrod Smith currently serves as the Executive Director for the SNAG. Before that, Gwynne was the Executive Director of HandMade in America, an economic development organization that focused on growing craft economies of small towns in Western North Carolina. From 2008 -2010, Gwynne was the first Curator of Fine Craft at the Houston Center for Contemporary Craft, a nonprofit organization founded to advance education about the process, product, and history of craft. She is an accomplished hot glass artist as well as an arts executive. Gwynne currently serves on the board of the North Carolina Glass Center, is a member of the Craft Think Tank, a bi-annual retreat where craft executives come together to talk about issues in the field, and participates regularly as a juror for various exhibitions, art festivals, and craft trade shows. Gwynne believes in helping artists expand their markets and create sustainable businesses. Gwynne lives in Asheville, NC with her husband, 2 dogs and a cat.


R2S Craft Lab Sept 2019 MuirCraft Lab: Selling Your Work Online Using IndieMade with Jeff Muir
Tuesday, September 10, 2019, 7:00-9:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)
Non-refundable

Register Here

IndieMade is a website platform developed by artists and designed to enable artists to sell online. It is a relatively simple DIY website system with many advantages compared to alternatives such as WIX, Weebly, WordPress, etc. IndieMade enables you to set up a low-cost website with a nice-looking store and sell online relatively quickly and easily – without a lot of add-ons or up-sells. Join former SNAG Communications & Marketing Manager Jeff Muir for a 2-hour deep dive into the ins and outs of IndieMade. At the end of the class, you should be able to set up your own page in just a few hours!

Jeff Muir is SNAG’s former Communications & Marketing Manager. Over a long career in marketing, he has worked with many artists, helping them to establish and manage their online presence, trade show booths, displays, marketing materials, etc. He has also developed and sold his own products online, including toys and books.


GRS FF Sept - Nov GraphicForging a Foundation with Gwynne Rukenbrod Smith
Wednesdays, 7:00-9:00 pm Eastern, September 18-November 13, 2019 (no class October 9th)

$400 for non-members
$250 for SNAG members (use discount code FFMEM at checkout)
Non-refundable

Register Here

Forging a Foundation is an 8-module online Business Plan Development/Re-Development Course to help new/emerging artists and existing business owners to create comprehensive business plans in order to start-up, expand, or enhance their businesses. This course will also support existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.

Gwynne Rukenbrod Smith currently serves as the Executive Director for the SNAG. Before that, Gwynne was the Executive Director of HandMade in America, an economic development organization that focused on growing craft economies of small towns in Western North Carolina. From 2008 -2010, Gwynne was the first Curator of Fine Craft at the Houston Center for Contemporary Craft, a nonprofit organization founded to advance education about the process, product, and history of craft. She is an accomplished hot glass artist as well as an arts executive. Gwynne currently serves on the board of the North Carolina Glass Center, is a member of the Craft Think Tank, a bi-annual retreat where craft executives come together to talk about issues in the field, and participates regularly as a juror for various exhibitions, art festivals, and craft trade shows. Gwynne believes in helping artists expand their markets and create sustainable businesses. Gwynne lives in Asheville, NC with her husband, 2 dogs and a cat.


R2S Craft Lab Sept 2019 KantnerLive Q&A: Increasing Engagement on Instagram with Liz Kantner
Thursday, September 26, 2019, 7:00-8:00 pm Eastern

$30 for non-members
$20 for SNAG members (use discount code LQAMEM at checkout)
Non-refundable

Register Here

How do you combat the algorithm? If you’re having issues growing your following on Instagram, the answer is changing your strategy to increase your engagement.  But how do you do that? Join marketing guru Liz Kantner for an hour of tips and your questions answered!

Liz Kantner started her career in digital marketing and found a job as social media manager at Todd Reed in 2012. Since then she has been consulting on social media and mentoring emerging designers.


muir holiday r2s graphicCraft Lab: Holiday Marketing for Artists with Jeff Muir
Saturday, October 5, 2019, 2:00-4:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)
Non-refundable

Register Here

Learn some tips for optimizing your social media and online marketing tools to boost holiday sales of your work.

The winter holiday season (November through January) is one of the best opportunities to boost your sales and attract new customers. However, there are some tips and tricks you can use to navigate them successfully. Join Jeff Muir for a 2-hour live online course and take a deep dive into how to prepare and position your business for maximum holiday sales to end 2019!  We’ll cover social media, search engine optimization (SEO), Etsy optimization, photography and a few other topics – and we’ll have live Q&A time to address your individual questions.

Jeff Muir is SNAG’s former Communications & Marketing Manager. Over a long career in marketing, he has worked with many artists, helping them to establish and manage their online presence, trade show booths, displays, marketing materials, etc. He has also developed and sold his own products online, including toys and books.


R2S Craft Lab Nov 2019 AlyCraft Lab: Money Mindset for Creatives with Jen Aly
Tuesday, November 5, 2019, 6:00-8:00 pm EST

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)
Non-refundable

Register Here

Do you have a vision to take your business farther?
Are you open to a new, empowering relationship with money?
Have you been looking for a way to break into your next level of income?

In this interactive workshop, you will:
~Reframe your relationship with money
~Gain tools and practices to shift your money life into prosperity
~Create a new inspiring perspective on marketing & sales
~Learn the most important thing to focus on that will generate income

Jen Aly believes money mindset is the missing link for many entrepreneurs.
With her guidance, you can learn to see your money and your business in a whole new light so you can receive more!

Jen Aly is a bridge between the financial & business world and artists & creatives. She started her first of 7 businesses 15 years ago, has learned a lot the hard way, has filed bankruptcy, and has more than tripled her income within 3 years. She boot-strapped an Asheville-based jewelry design business that has grown every year since its start in 2013. Jen is committed to empowering creatives in money and business via coaching, workshops, and community.  A coach since 2003, she is a certified coach through both Martha Beck & Best Year Yet.


KMS Dec R2S GraphicCraft Lab: Year-End Best Business Practices: Simple Tasks To Do Now to Streamline Your 2019 Tax Prep with Kristin Mitsu Shiga
Saturday, December 7, 2019, 1:00-3:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)
Non-refundable

Register Here

Do you find yourself in a panic every spring, realizing you don’t have all your ducks in a row for the previous year’s taxes?  Did you establish your business in 2018 and are not sure what information you’ll need to file your first year’s tax return? Join metalsmith and bookkeeper Kristin Mitsu Shiga as she walks you through step-by step tasks to bring a tidy close to your business year.  Templates will be provided to assist in your documentation and there will be ample time for individual questions to be addressed. And don’t forget – your tuition for this class is tax-deductible!

Note: This class is specifically geared toward US business entities who are eligible to file a 1040 with Schedule C (and associated supplemental forms), and will focus on Federal tax preparedness, as individual state tax laws vary.

Kristin Mitsu Shiga is SNAG’s Education Director and has been a practicing studio artist and educator since 1991.  In addition to keeping the books for her own business for more than 25 years, she has helped many self-employed artists and nonprofits navigate the complexities of setting up their bookkeeping structures and preparing their taxes.  Though Kristin is not a CPA, her first-hand experience as a bookkeeper to artists across the country and self-employed metalsmith affords her insight into the unique challenges we face in our industry.


Read more about SNAG's Road 2 Success program.


Road 2 Success: Avenues of Entrepreneurship provides artists with a wide range of business skills and encourages craft-based entrepreneurial activity. Our unique approach works holistically to create results that are not only successful, but sustainable. Our process builds foundations through training; addresses potential/real barriers to success; connects artists with vital resources and networks for support, and access to new markets; and uses mentorship and follow-through coaching to realize implementation.

This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy.

SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research.

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Questions? Contact SNAG Education Director Kristin Mitsu Shiga