Road 2 Success

R2Slogo250SNAG’s Road 2 Success: Avenues of Entrepreneurship, consists of four distinct avenues of education:

Craft LabCraft Labs 2 hour Webinar professional development classes, help artists recognize and adapt to changing models and pursue innovative business solutions, allowing them to build skill sets to address economic realities and grow stronger businesses.

Live Q&ALive Q&As offering subject matter experts and peer-to-peer support to create opportunities for currently successful artists to connect with new/emerging/expanding artists to share with them their experiences and successes and to teach new skills.

ResourcesResources that are downloadable and available on our website to help you grow and build the business of your dreams. These include handouts and tool kits. These will focus on individual components for creating successful & sustainable businesses with subjects similar to those offered through Craft Labs and Live Q&As.

Forging a FoundationForging a Foundation an 8-module online Business Plan Development/Re-Development Course to help new/emerging artists and existing business owners to create comprehensive business plans in order to start-up, expand, or enhance their businesses. This course will also support existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.

The Road 2 Success: Avenues of Entrepreneurship program fosters job creation and retention, develops workplace skills, builds business ownership, and improves work/life balance in the craft community. Simple yet innovative, these four avenues offer a multi-faceted approach that contributes to the lasting health of our field.

Pricing for Craft Labs, Live Q&As, and Resources

You can pay a la carte for the Craft Labs, Live Q&A’s and Resources.  (Can’t make it to a live session? That’s okay! Each Craft Lab and Live Q&A will be recorded and sent to everyone who has registered.) Register for a la carte items here

  • Craft Labs $30 for non-members or $20 for SNAG members
  • Live Q&A’s $20 for non-members or $10 for SNAG members
  • Resources $10 for non-members or $5 for SNAG members (but will vary depending on the resource)

Or you can pay a monthly fee of $39/month for non-members or $19/month for SNAG members to be a part of our private Facebook (FB) group that includes: Craft Labs, Live Q&As, Resources, handouts, tool kits, quarterly meet-ups on the FB group to discuss various themes, and an engaging private FB page where you can interact with others working to succeed in the field.

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Pricing for Forging a Foundation

Forging a Foundation is an 8-module business development course.

  • Forging a Foundation is $400 for non-members, or $250 for SNAG members

*The next set of dates for Forging a Foundation is to be announced

We are building our 2019 schedule and want to hear from YOU. Take this survey to tell us about the topics that you would like offered, instructors you would like to learn from, or programs you would like to teach.


Upcoming Road 2 Success Events


R2S mindfullness live q&aDecember 13, 2018 – Live Q&A with Kristin Mitsu Shiga, 7:00-8:00 pm Eastern: Mindfulness for Artists – Holding Space for Creativity and Well-Being

Go Here to Register

Being self-employed can be stressful, especially during the busy holiday season. It’s hard to stay focused on your business plan and maintain a work/life balance when you are feeling overwhelmed. In this live session, Kristin will introduce several simple mindfulness tools that can be integrated into your daily practice to help you approach your business – and your life – more holistically. Through a series of interactive exercises including simple guided meditations, we’ll cultivate skills to help you let go of stress and craft your business mindfully for the year ahead. Please come prepared to participate!

Instructor: SNAG’s Education Director Kristin Mitsu Shiga grew up with a family background in Buddhism, but it wasn’t until her struggle with cancer that she established a regular meditation practice of her own. Since then she has studied a wide variety of teachings including Zen, Shambala, Vipassana, Tonglen, Metta and Transcendental Meditation (TM). Her passionate belief in the importance of mindfulness practice for optimal mind/body health led her to develop easily-accessible, non-denominational mindfulness curricula that she has taught since 2010. Her goal is to offer students a variety of tools from which they can craft their own, personalized practice to support their business and personal life in a safe, supportive atmosphere.

Road 2 Success: Avenues of Entrepreneurship provides artists with a wide range of business skills and encourages craft-based entrepreneurial activity. Our unique approach works holistically to create results that are not only successful, but sustainable. Our process builds foundations through training; addresses potential/real barriers to success; connects artists with vital resources and networks for support, and access to new markets; and uses mentorship and follow-through coaching to realize implementation.

This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy.

SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research.

Questions? Contact Kristin Mitsu Shiga