Road 2 Success

R2Slogo250SNAG’s Road 2 Success: Avenues of Entrepreneurship program fosters job creation and retention, develops workplace skills, builds business ownership, and improves work/life balance in the craft community. Simple yet innovative, these avenues offer a multi-faceted approach that contributes to the lasting health of our field.

Road 2 Success consists of several distinct avenues of education:

Craft LabCraft Labs 2 hour Webinar professional development classes, help artists recognize and adapt to changing models and pursue innovative business solutions, allowing them to build skill sets to address economic realities and grow stronger businesses.
Live Q&ALive Q&As offering subject matter experts and peer-to-peer support to create opportunities for currently successful artists to connect with new/emerging/expanding artists to share with them their experiences and successes and to teach new skills.
ResourcesResources that are downloadable and available on our website to help you grow and build the business of your dreams. These include handouts and tool kits. These will focus on individual components for creating successful & sustainable businesses with subjects similar to those offered through Craft Labs and Live Q&As.
Forging a FoundationForging a Foundation an 8-week online Business Plan Development/Re-Development Course to help new/emerging artists and existing business owners to create comprehensive business plans in order to start-up, expand, or enhance their businesses. This course will also support existing businesses by recognizing business planning doesn’t stop when the sales start. This course will provide a way to assess the whole business model, advance a new idea that will fit within the larger business, and gain peer feedback in a confidential setting.
R2S Rent-A-Pro Logo sRent-A-Pro makes one-on-one consultations with subject matter experts accessible to artist entrepreneurs. For a reduced rate, clients get a 45-minute meeting with an expert specifically focused on the goal(s) that you identify.  Potential topics include marketing, social media, sales, business plan development, branding, pricing, graphic design, web design, bookkeeping, tax prep, search engine optimization, merchandising, finding your customer segment, legal guidance and moreClick HERE to see a list of pros and sign up!


  • Craft Labs $50 for non-members or $30 for SNAG members (use discount code CLMEM at checkout)
  • Live Q&As $30 for non-members or $20 for SNAG members (use discount code LQAMEM at checkout)
  • Resources Pricing varies depending on the resource
  • Forging a Foundation $400 for non-members or $250 for SNAG members (use discount code FFMEM at checkout)
  • Rent-A-Pro $95 per session for non-members or $80 per session for SNAG members (use discount code RAPMEM at checkout)
  • All purchases are non-refundable.

Register here

Scholarships Available!

Horn Foundation_sponsorR2S_Scholarship_GraphicRoad 2 Success scholarships are made available through a grant from the John and Robyn Horn Foundation, and align with SNAG’s strategic plan to provide support for professional development.

Scholarships will be awarded based on application score, with priority given to underserved and marginalized communities, such as: women, people who live in a rural county, people of color, veterans and people with disabilities.  Applicants do not need to be SNAG members or working in the fields of metal or jewelry to qualify.

Scholarships can be used toward tuition for participation in Road 2 Success webinars (Craft Labs, Live Q&As & Forging a Foundation) and on-site pre-conference workshops only. Scholarship amounts vary.


Additional information & scholarship application available here

SNAG also currently has limited scholarships for the Rent-A-Pro program!  For details, visit the Rent-A-Pro page.

Would you like to sponsor an artist entrepreneur? Contact Education Director Kristin Mitsu Shiga at


Can’t make it to a live session? Craft Lab and Live Q&A recordings and chat transcripts are sent to all registrants after the webinar is complete. So if the set time doesn’t work for you, you will be able to watch (or re-watch) it at your convenience.

Upcoming Road 2 Success Events:

R2S_Rent a Pro_logoRent-A-Pro (on-going)

$95 for non-members
$80 for SNAG members (use discount code RAPMEM at checkout)

Learn More Here

One-on-one consultations with subject matter experts. Get a 45-minute phone meeting with an expert, specifically focused on the goal(s) that you identify. Potential topics include marketing, social media, sales, business plan development, branding, pricing, graphic design, web design, bookkeeping, tax prep, search engine optimization, merchandising, finding your customer segment, legal guidance and more.


R2S_Craftlab_Delia FolkCraft Lab: Break Into Wholesale! with Delia Folk
Saturday, January 18, 2020, 12:00-2:00 pm Eastern

$50 for non-members
$30 for SNAG members (use discount code CLMEM at checkout)

Register Here

Ready to expand your sales to include the wholesale market, or need a boost for your existing wholesale approach? Join subject matter expert Delia Folk to learn all about the tools you’ll need in your wholesale tool kit. In this 2 hour webinar, we will discuss your lookbook, line sheets, website, social media, collection composition and editing, brand signature and pricing. Once the tools are in place, Delia will discuss how to select target retailers and find their buyers’ contact information. She will then demonstrate the best way to reach out to buyers with a live “mock meeting.” Time permitting, additional related topics may also be covered, including growing your collection, event ideas, analyzing sales reports, and creating a road map for where you want to go. 

Learn more about Delia

Delia Folk started her career in the fashion industry by interning at Versace in Men’s Wholesale. After graduation, she worked at Barneys New York on the buying team in Cosmetics, Ready-To-Wear & Jewelry, both for full-price and off-price channels.

While working in the buying office, she discovered and nurtured emerging designers, spotted the latest trends and gave insights into a career in the fashion industry. She is a sought-after speaker, having spoken at American Fashion System with ISEM & the Independent Jewelry Summit. She works with brands on a consulting basis helping them to navigate the world of retail: edit, price & grow their collection and more.


R2S-Money-Mindset-Jen-AlyCraft Lab: Money Mindset for Creatives with Jen Aly
February 22, 2020, 12:00-2:00 Eastern

FREE! You must register, but there is no cost. Register Here

Do you have a vision to take your business farther?
Are you open to a new, empowering relationship with money?
Have you been looking for a way to break into your next level of income?

In this interactive workshop, you will:
~Reframe your relationship with money
~Gain tools and practices to shift your money life into prosperity
~Create a new inspiring perspective on marketing & sales
~Learn the most important thing to focus on that will generate income

Jen Aly believes money mindset is the missing link for many entrepreneurs.
With her guidance, you can learn to see your money and your business in a whole new light so you can receive more!

Learn more about Jen

Jen Aly is a bridge between the financial & business world and artists & creatives. She started her first of 7 businesses 15 years ago, has learned a lot the hard way, has filed bankruptcy, and has more than tripled her income within 3 years. She boot-strapped an Asheville-based jewelry design business that has grown every year since its start in 2013. Jen is committed to empowering creatives in money and business via coaching, workshops, and community.  A coach since 2003, she is a certified coach through both Martha Beck & Best Year Yet.


Read more about SNAG's Road 2 Success program.

Road 2 Success: Avenues of Entrepreneurship provides artists with a wide range of business skills and encourages craft-based entrepreneurial activity. Our unique approach works holistically to create results that are not only successful, but sustainable. Our process builds foundations through training; addresses potential/real barriers to success; connects artists with vital resources and networks for support, and access to new markets; and uses mentorship and follow-through coaching to realize implementation.

This vigorous entrepreneurship training also helps artists to recognize and adapt to evolving economies and markets, pursue innovative business solutions, which will ultimately allow them to build critical skill sets to address economic realities, and grow stronger businesses for themselves. Thriving craft entrepreneurial activity powerfully impacts our communities, driving economic vitality and building sustainability and vibrancy.

SNAG’s Road 2 Success: Avenues of Entrepreneurship programming does not have a specific beginning or end date, instead it is an emergent process and we tailor our efforts to the unique needs and skill levels of our artists for more effective results. We work to stay at the forefront of the business climate, and we continuously develop new educational materials, resources, promotional efforts in response to opportunities, needs of our members, and research.


Questions? Contact SNAG Education Director Kristin Mitsu Shiga