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SNAG is Re-Launching the Road to Success Entrepreneurship Program

R2Slogo250The initial Road 2 Success was an initiative developed in 2013 as a way to engage and interact with our constituents that centered on mentoring the membership on various aspects of running a business and making a living in the field. The initial program was an informal online forum with participants asking seasoned mentors questions specifically related to the various aspects of entrepreneurship. As a result of the first Road 2 Success, it became apparent there was a lack of knowledge, resources, and specific training for jewelry and metalsmithing artists who wanted to pursue a career in creating, marketing, and selling their work.

Our new program, Road to Success: Avenues of Entrepreneurship, consists of four distinct avenues of education. 

Don’t miss this: March 21, 2018 from 6:00- 7:00 p.m. Eastern: Live Q&A with SNAG Executive Director, Gwynne Rukenbrod Smith to answer any questions you may have around this new program. This Live Q&A is free but registration is required to participate.

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New Communications & Marketing Coordinator

SNAG is excited to announce Emma Zanetti as our new Communications and Marketing Coordinator.

Emma_ZanettiThis newly developed position will focus on SNAG’s communications and marketing efforts under the direction of the Executive Director. Emma will oversee SNAG’s advertising, press releases, Springboard listings, social media initiatives, promotion of the organization’s development efforts, and the Communications and Marketing Committee.

Emma Zanetti is an arts administrator and metalsmith who lives and works in Asheville, NC. Emma has previously held positions in arts administration and marketing, and worked in fine art galleries, auction houses, and art museums. Emma recently decided to jump-start her metalsmithing career after inheriting a complete metal studio from a close family member and recently attended a two-month metal concentration at Penland School of Crafts where she honed her skills. When she’s not learning new metalsmithing techniques, working in her studio, or prepping for shows, Emma enjoys traveling and hiking in the  mountains of North Carolina.

“We are fortunate to be able to hire someone with great marketing skills, like Emma, to help us promote the exciting  work SNAG does for the international metalsmithing community. Emma’s background and experience will allow SNAG to reach further into the field of jewelry and metals, expand our membership and subscribership, and help us create continued sustainability for SNAG,” says Gwynne Rukenbrod Smith, Executive Director. “Hiring for this position was an important goal in our organization’s strategic plan, and the board and staff of SNAG are looking forward to working with Emma.”

Please help us welcome Emma!


SNAG would like to take this opportunity to recognize our Corporate Members for their support: Aaron Faber Gallery, Halstead, NextFab, and Pocosin Arts.

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